WHAT COMES AROUND, GOES AROUND

We make a living by what we get. We make a life by what we give." — Sir Winston Churchill

The Wharton Alumni Magazine published an article about my fellow Whartonian Jon Huntsman, who has a sign in his office that reads, "The greatest exercise of the human heart is to reach down and lift another up." Huntsman runs the largest privately owned chemical company in the country, Huntsman Corp., with more than $5 billion in revenue and over 10,000 employees.

In 1998, Huntsman gave $40 million to The Wharton School, the largest gift ever made by an individual to any business school anywhere at that time. That followed a gift of $100 million to the University of Utah, establishing the Huntsman Cancer Institute to identify genetic factors leading to cancer. In 1998 alone it's estimated the Huntsman family gave away $70 million or more (beyond the Wharton gift), and they continue to give. But even when he had very little, Huntsman and his new bride gave about 20% of their monthly paycheck to help a needy family in the neighborhood.

Jon Huntsman is a prime example of someone who gives and gives; yet he reaps the reward of that giving, which includes personal satisfaction and additional monetary gains. Yes, that's right. A man and his family and his corporation continue to prosper because giving is at the top of their list of responsibilities. They recognize you can't put anything into a container that's full, so they continue to empty their monetary container, only to find it refills at an ever-faster rate.

"By giving you grow." — Sir John Marks Templeton

Giving your time, talents, and money is one of the secrets to building wealth. Great men and women throughout the world over time have proved it. Sharing your wealth, in the broadest sense, is an opportunity to change things for the better, including a tremendous internal gratification from helping others. It really is true that what goes around comes around.

One of the greatest giving stories I ever heard was about Olympic champion Charley Paddock, who won a gold medal in track and field in 1920. Paddock believed in himself and in the potential of others, regardless of circumstances. While speaking at a high school commencement, a sickly, frail, spindly-legged boy named James (age 13), the son of an Alabama sharecropper, said to the great champion, "I want to be a gold--medal winner just like you."

Born in 1913, James Cleveland Owens, because of his ill health, could rarely if ever help his family pick cotton and tend to other chores. With few job opportunities and near starvation, the family eventually moved to Cleveland, Ohio, where James changed his name to J.C. When he entered grade school the teacher mistakenly wrote down "Jesse" instead.

In 1935, J.C. traveled to Michigan with a bad back (so painful, his coach almost talked him out of attending) to participate in the annual Big Ten Track and Field Championships. The New York Times reported that J.C.'s performance that day was "the greatest in track history." In under 45 minutes, J.C. tied the world record for the 100- yard dash, and broke the world longjump record and the world record for the 200-yard dash. And that wasn't all. He set another world record in the 220-yard low hurdles, all in the space of less than 60 minutes.

Of course you probably realize we're talking about the great Jesse Owens, a black American who won four Olympic gold medals the next year in Berlin and set a long-jump record that stood for 25 years.

But this is not all the story, and it expresses how giving never ends. Despite the fact that Jesse Owens, a great champion and human by anyone's standards, eventually went bankrupt, before recovering he inspired another young man just as he had been inspired as a youngster. That young man, Harrison "Bones" Dillard, tied Jesse Owens' Olympic record in the 100-yard dash in 1948.

Jesse Owens was barely recognized for his enormous struggles and achievements during much of his lifetime, but finally President Gerald Ford awarded him the Presidential Medal of Freedom in 1977. Two years after that, President Jimmy Carter presented him with the Living Legend Award. Ten years following his death, Jesse Owens was bestowed the Congressional Gold Medal, a true reflection of his talents and gifts to others.

The More You Give, the More You Get

Years ago as a teenager I read a wonderful story in Guideposts magazine about Joseph Colgate, founder and forerunner of Colgate-Palmolive and Colgate University. Mr. Colgate's business was so successful he quickly turned into a multimillionaire and decided he had far more money than he needed. So he started giving it away.

He first gave away 10% of each year's income, but after he started, his income multiplied. He then upped the percentage to 15, and the same thing happened again. Next he gave away 20% of his income, but money poured into his coffers like water through a broken dam. After studying his "problem," Mr. Colgate finally chose to turn his money over to a foundation and let others figure out what to do with it. Giving away his money created a giant hole, which was continually refilled with even more money than before.

The great successes operate under this amazingly simple formula:

100% of your monthly after-tax income

- Money for you and your family's financial future

- Money to give to causes and organizations you want to support

- Money for fun
= Money to pay all other expenses

We know that we must pay ourselves first in order to become wealthy, but what you may not understand is that you must pay those in need first as well to become truly successful. If you set aside a percent of your income for yourself, also set aside a percent for charities, your church, or causes and organizations that you believe in. Joseph Colgate and many others have proven this throughout history. Don't just wait until the end of the year and "see how much is left to contribute." This is not how you pay yourself is it? Contributing to others must be as important as paying yourself. Build it into you financial plan from the beginning.

"We receive freely when we give freely." — Author Unknown

I am often reminded of the story about a deep well with the purest, best-tasting water anyone for miles around had ever tasted. For generations the old well served all the descendants of a farming family and anyone else who wanted to partake of its goodness. Through drought after drought, the well always provided all the water the farmer, his family, and his animals ever needed. Not once did it ever run low.

During the Great Depression hard times hit, and the farmer had to sell his farm and move. The property stayed empty and the well unused for many years until finally a new family bought it. Even though they came from another county, they knew the reputation of the old well and its water.

When the new family moved in and rushed to the well to sample its contents, they were shocked to find it completely dry. In great disbelief, they stared at each other and realized the terrible investment they'd made buying a farm with a dry well.

What they hadn't realized before they made the purchase was that a well needs to be used to keep the water flowing. The thousands of tiny rivulets that flow into the well's cavern will stop up just as blood will not circulate if veins and arteries become clogged through lack of movement or fat buildup.

And so it is with money. To do the most good, to help the most people, money must flow. This is a critical wealth-building component.

Clint Murchinson Jr. the famous Texas wildcatter, had the right attitude about money. "Money is like manure. If you spread it around, it does a lot of good."

James Redfield, author of The Celestine Prophecy, also had the right attitude. His book sold more than 3 million copies despite the fact that the plot was called "flaky" and all other sorts of unflattering names.

In a fall 1994 interview, Redfield said that when you view money as a scarce resource, you are locked into a scarcity mentality. "No matter how tight money is for you, if you don't open your hand and make it available, it'll be hard for you to get more. When you give, you create a void [like the old well] that is filled again. And [like Joseph Colgate] you always receive much more."

Redfield first self-published 3,000 copies of his book, gave up his therapy practice, and he and his wife traveled across the Southeast selling copies of the book. He sold 150,000 books that way before cutting a deal with Warner Books. Redfield made so much money so quickly he and his wife had to set up a foundation to get rid of it.

"He who sows sparingly will also reap sparingly, and he who sows bountifully will also reap bountifully, for God loves a cheerful giver." — 2 Corinthians 9:6-7

A prudent farmer doesn't dispose of his entire crop but always sets aside some of the grain for seed. When you give a certain percentage of your income, alongside your time and skills, you can consider this "seed" for another harvest. If you don't plant tomatoes, none will come up. If you don't fertilize your lawn, you know what it will look like.

Perhaps the best result of giving to others is that is brings a true sense of joy, accomplishment, and peace. In an uncertain world, isn't that feeling worth everything? Is there any greater gift than to help others?

Good things, often unexpectedly great things, happen when people with a giving attitude "empty their glass." Only a completely empty glass can be totally replenished. One of Jesus' most famous parables is about the poor woman who gave her last two coins to help others. She trusted that even though she had no money after making the gift, her needs would be met. And we find that's true with giving in our own lives as well.

We must gladly give to people who are in need without asking anything in return. The more we give, the more we are rewarded, frequently in ways never anticipated. The saying, "What goes around comes around" is not just true, it's essential to success. We are all part of a giant circle, some 6.5 billion of us, and each one has a part to play. Every person has a way to serve.

Serving is what being human is all about. To serve is to give. The more you give, the more you get. The hand that gives gathers.
The world's greatest givers are largely unknown. They don't give for recognition or publicity. They are simple people from simple beginnings, yet they teach us all what the true meaning of "giving" is...

Sir James Barrie

Bet you don't know who wrote the classic Peter Pan. Give up? It was Sir James Barrie in the late 1920s. Just before the onset of the Great Depression, Sir James announced that all royalties from his monumental work would go to a certain London children's hospital. He admonished that the amount of his gift would never be revealed, although today it is perceived to be one of the largest gifts of its time.

Helena Houston

In early 2001, Helena Gabriel Houston, a graduate of the University of North Carolina at Greensboro who taught fourth grade in Charlotte, North Carolina for more than four decades, announced a $1.3 million gift to her college alma mater — the same school that loaned her money so she could attend so many years before.

A woman who grew up poor, Houston gave birth to a scholarship fund for 8 to 12 students each year who wish to become teachers. How? She bought two shares of the old Reynolds Tobacco in 1933, which in turned spurred her to a "lifelong fascination" with the stock market that she shared with her late husband.

They were not big spenders but were big savers and big givers instead. They gave away most of their money during their lifetimes. At the retirement home where Houston now resides, the staff says that she has never stopped teaching others. What a monument to her life!

Nootka Chief Maquinna

Nootka Chief Maquinna, who welcomed Captain James Cook and his men when they berthed at Vancouver Island in 1778, said:

"Once I was in Victoria, and I saw a very large house. They told me it was a bank, and that the white men place their money there to be taken care of, and that by and by they got it back, with interest.

We are Indians, and we have no such bank; but when we have plenty of money or blankets, we give them away to other chiefs and people, and by and by they return them, with interest, and our hearts feel good. Our way of giving is our bank."
This article was adapted from Bill and Mary Staton's book, Worry-Free Family Finances, by McGraw- Hill.

Learn more about Bill Staton and his audio program The Seven Secrets to Becoming a Multimillionaire.