• No BS Marketing For Boomers And Seniors
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Leadership Business

No BS Marketing for Boomers and Seniors

by Dan S Kennedy

7h 2m
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Every single day, roughly 10,000 Americans reach Medicare eligibility — and for the next two decades, that wave will keep coming. Leading-edge boomers and seniors already control the majority of discretionary spending and investing power in the United States, and that dominance is only growing. If your business, product, or service is not actively targeting this demographic, you are leaving a fortune on the table.

In No B.S. Marketing for Boomers and Seniors, legendary marketing strategist Dan S. Kennedy gives you the ultimate, no-holds-barred roadmap to reaching and persuading the most powerful consumer group in the market. Kennedy reveals the hidden attitudes, buying behaviors, emotional triggers, and media preferences that drive boomer and senior purchasing decisions — and shows you exactly how to craft the messages and offers that move them to act.

  • Understand why leading-edge boomers and seniors buy differently from every other generation — and how to adjust your marketing accordingly
  • Discover the specific emotional triggers, values, and concerns that drive purchasing decisions in this demographic
  • Learn the media channels, messaging strategies, and offers that produce the highest response rates
  • Identify the extraordinary opportunities created by 10,000 new consumers reaching Medicare eligibility every single day
  • Apply proven direct marketing strategies adapted specifically for the boomer and senior market
  • Avoid the costly mistakes most marketers make when trying to reach this audience
  • Build lasting loyalty with customers who spend more, complain less, and refer others consistently

About Dan S. Kennedy: Dan S. Kennedy is one of the world's top marketing strategists and the bestselling author of the "No B.S." series of business books. A sought-after speaker and consultant to major corporations and independent entrepreneurs, Kennedy has helped thousands of businesses dramatically increase revenues through direct marketing, bold positioning, and results-focused strategies.

Program Details: 6 hours 59 minutes | Released December 27, 2022 | Published by Nightingale-Conant | Series: Nightingale-Conant Marketing

What You'll Learn

Why leading-edge boomers and seniors control the majority of discretionary spending; How this demographic buys differently from every other generation; The specific emotional triggers and values that drive their purchasing decisions; Media channels and messaging strategies that produce the highest response rates; The extraordinary opportunities created by 10,000 new Medicare-eligible consumers per day; How to build lasting loyalty with customers who spend more and refer others

About the Author

Dan S. Kennedy is one of the world's top marketing strategists and the bestselling author of the 'No B.S.' series of business books. A sought-after speaker and consultant to major corporations and independent entrepreneurs, Kennedy has helped thousands of businesses dramatically increase revenues through direct marketing and results-focused strategies.

Program Details

6 hours 59 minutes | Released December 27, 2022 | Published by Nightingale-Conant | Series: Nightingale-Conant Marketing

How to Listen

Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.

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