Power Negotiating for Sales People

Roger Dawson is the undisputed master of negotiating techniques. In Power Negotiating for Salespeople, he turns his attention to your bottom line — creating this program just for you, the sales professional. With a keen understanding of the challenges you face, Dawson presents practical advice and bankable wisdom, a treasure trove of tips and techniques that will prove invaluable no matter how successful you already are.

Here are the real ins and outs of the sales trade, the can't-miss gambits to make you a winner, and the techniques to transform the toughest part of any sales negotiation — the closing — into a smooth, win/win opportunity.

What you'll discover in this program:

• Lucrative negotiating techniques that teach you how to close a sale — even against lower-priced competition
• How to get what you want while leaving your customer feeling that he or she won, too
• Five reasons for a salesperson to always ask for more than he or she expects to get
• Four fatal sales-negotiation errors to avoid at all costs
• How to use key negotiating gambits effectively — and to deflect them when they're used against you
• Four negotiating drives and what they mean to your own sales career
• How to triumph in the increasingly common, but often complex arena of international sales negotiations

The quality of your sales career truly depends on your ability to negotiate powerfully and effectively, to get anything and everything you want. Roger Dawson understands that — because he's been there. Now let him help you make the most of every opportunity and obstacle you face.