The E-Myth Revisited

Bringing the Dream Back to Small Business

Michael Gerber dispels the myths surrounding starting your own business and reveals how commonplace assumptions can get in the way of running a business successfully.

He walks you through the stages in the life of a business — from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective that guides all businesses that succeed. Gerber then shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

Finally, Gerber draws the vital — and often overlooked — distinction between working on your business and working in your business.

What You'll Learn

• Identify and overcome the most common myths that derail small business owners
• Understand the three stages of business growth: infancy, adolescence, and maturity
• Apply the franchise model to systematize and scale any type of business
• Recognize the critical difference between working on your business versus in it
• Build a business that runs predictably and productively — without depending solely on you

About the Author

Michael E. Gerber is the founder of E-Myth Worldwide and one of the world's foremost small business authorities. His book The E-Myth Revisited has sold more than 3 million copies and has been called the most helpful small business book ever written. Over four decades, he has coached, advised, and trained more than 60,000 small businesses worldwide.

Program Details

Audio program based on Michael Gerber's internationally bestselling book on small business success and entrepreneurial systems.