The Power to Please
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Winning a new customer costs far more than keeping an existing one — yet most businesses invest little in the relationships that generate their greatest profit. In The Power to Please, communications and marketing expert George Walther reveals the proven strategies that transform one-time buyers into loyal customers for life.
Walther's no-nonsense approach goes beyond customer service platitudes to give you a concrete system for building relationships that win repeat business, generate referrals, and differentiate you in a crowded marketplace. Whether you're in sales, management, or any customer-facing role, these skills will change the way you think about every interaction.
What You'll Learn
- The three fundamental steps for establishing lasting customer relationships
- How to re-engage former customers who have become inactive
- Proven techniques for maintaining consistent customer satisfaction at every touchpoint
- How to apply transactional analysis to improve customer interactions
- Strategies for initiating positive relationships with new prospects
- A conflict resolution framework with three clear objectives
- Referral generation tactics that work without awkward asks
About the Author
George Walther is a widely recognized authority on customer relations, communication, and sales effectiveness. Author of Power Talking and numerous other programs, he has helped Fortune 500 companies and entrepreneurs build the customer loyalty that drives sustainable growth. His no-nonsense, practical approach to business communication has made him one of Nightingale-Conant's most respected contributors.
Program Details
- Format: Digital Audio Download
- Running Time: 6 hours 20 minutes
- Publisher: Nightingale-Conant
- Author: George Walther
What You'll Learn
What You'll Learn
How to re-engage former customers who have become inactive
Proven techniques for maintaining consistent customer satisfaction at every touchpoint
How to apply transactional analysis to improve customer interactions
Strategies for initiating positive relationships with new prospects
A conflict resolution framework with three clear objectives
Referral generation tactics that work without awkward asks
About the Author
About the Author
Program Details
Program Details
Running Time: 6 hours 20 minutes
Publisher: Nightingale-Conant
Author: George Walther
How to Listen
How to Listen
Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.
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