• The Psychology of Selling
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Self Discipline PsychologySuccess AchievementBusinessSalesSuccess

The Psychology of Selling

by Brian Tracy

5h 19m
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How would you like to triple your income in just 12 months?

That's the incredible promise legendary sales mastermind Brian Tracy makes in this "graduate level" sales training program, The Psychology of Selling — one of the best, most comprehensive programs of its kind ever produced.

"Selling is an inner game," Brian states, "and the difference between top performers and average ones is not as great as you might think. Top performers just do certain things a little bit better each day." In these 12 sessions you'll learn the field-tested techniques that will give you that critical edge, so you can dramatically improve your closing rate and your commissions.

Armed with the proven skills you'll master in The Psychology of Selling, you'll get to the top fast and stay there forever — and be able to easily sell your way through tough economic times, personal slumps, and increased competition.

All it takes to reach the stratosphere of sales success is desire, commitment, and specialized knowledge. You provide the first two, and let Brian Tracy supply the rest.

What You'll Learn

• Why the top 20 percent of salespeople earn 16 times the average of the rest
• The ten characteristics of superior salespeople
• The psychology of buying
• How to break a prospect's preoccupation
• Why goal setting is a key to sales success
• Six ways to increase effectiveness
• How to deal with a prospect's nine most common objections
• The Law of Six and how it can help you

About the Author

Brian Tracy is one of the world's leading authorities on personal and professional development. A prolific author, speaker, and sales trainer, he has written more than 70 books and addressed more than 5 million people in 70 countries. Tracy's systematic, research-driven approach to sales training has helped millions of individuals and organizations dramatically increase their results. The Psychology of Selling is one of his most acclaimed and widely used programs.

Program Details

12-session audio program. Graduate-level sales training covering mindset, technique, and closing strategies. Runtime: 5 hours 19 minutes.

How to Listen

Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.

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