The Psychology of Success

Success is no accident. You won't just stumble upon it in the dark. Success is a skill — a skill that can be learned by anyone, at any stage of the game. But you need a strategy. You need a master plan to follow. With the help of Brian Tracy's Psychology of Success, you can design the blueprints of your own success.

True success requires an earnest commitment to become excellent at everything you do. Brian Tracy has started, built, and managed or consulted for more than 300 businesses, large and small. At 25, he built a 95-person sales force covering six countries, doing more than $1 million a month. He was chief operating officer of a development company with $265 million in assets and $75 million in sales. He started and built an automobile import company from nothing to $25 million in sales in less than three years.

Brian has been to the top. By studying others who were successful and analyzing his own errors and shortcomings, he came up with a formula for success that made him a millionaire — and now he shares it with you.

In The Psychology of Success you'll learn:

• The 15 thought patterns for success
• The Law of Service
• Creating a "comfort zone"
• Freeing yourself from the E-Factor
• The Iron Law of Human Destiny
• The value of delaying gratification
• The Principles of Cooperation
• The Law of Accumulation
• The courage to conquer your every fear
• The Universal Maxim

Success will be yours when you tailor these proven techniques to your own unique lifestyle and career objectives. Remember, success begins inside you. Let Brian Tracy's Psychology of Success be the master plan that guides you to peak performance.