• The Secrets of Power Persuasion
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Leadership BusinessSelf Discipline Psychology

The Secrets of Power Persuasion

by Roger Dawson

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Every day, people make decisions based on who they trust, who they believe, and who they feel comfortable saying "yes" to. In The Secrets of Power Persuasion, world-renowned negotiation expert Roger Dawson reveals the psychological principles that allow you to ethically and effectively influence anyone — not through manipulation or pressure, but because they genuinely perceive it's in their best interest to agree with you.

Dawson draws on decades of experience training executives, sales teams, and managers at top organizations worldwide to give you a practical, step-by-step system for becoming a more persuasive communicator in every area of your life — at work, at home, and in business negotiations.

  • Master credibility and consistency — the two cornerstones of getting others to say yes
  • Use proven verbal persuasion strategies that dissolve resistance without creating conflict
  • Develop an aura of personal charisma that naturally wins agreement and trust
  • Harness the surprising power of humor to build rapport and change minds
  • Apply Power Persuasion techniques on yourself — to break unwanted habits, boost productivity, and achieve your goals faster
  • Read people's motivations accurately and tailor your approach to each individual
  • Create win-win outcomes that strengthen relationships and produce long-term loyalty

About Roger Dawson: Roger Dawson is one of America's top experts on negotiation and persuasion and a full-time professional speaker since 1982. He has trained executives, managers, and salespeople at major companies throughout the U.S., Canada, Europe, Asia, and Australia. He is the bestselling author of Secrets of Power Negotiating and numerous other works on influence and communication.

Program Details: 5 hours 55 minutes | Published by Nightingale-Conant | Series: Nightingale-Conant Achievement

What You'll Learn

Why credibility and consistency are the cornerstones of getting others to say yes; Verbal persuasion strategies that dissolve resistance without conflict; How to develop personal charisma that naturally wins agreement; The power of humor in leadership and persuasion; How to apply Power Persuasion techniques on yourself to break habits and boost productivity

About the Author

Roger Dawson is one of America's top experts on negotiation and persuasion and a full-time professional speaker since 1982. He has trained executives, managers, and salespeople at major companies throughout the U.S., Canada, Europe, Asia, and Australia. He is the bestselling author of Secrets of Power Negotiating.

Program Details

5 hours 55 minutes | Published by Nightingale-Conant | Series: Nightingale-Conant Achievement

How to Listen

Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.

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