Orvel Ray Wilson

Orvel Ray Wilson is an American sales strategist, speaker, and author best known as the co-author of Guerrilla Selling, written alongside marketing legend Jay Conrad Levinson. Wilson has dedicated his career to helping sales professionals break free from conventional approaches and discover unconventional, high-impact techniques that deliver real results in a competitive marketplace.

Drawing on the guerrilla philosophy pioneered by Levinson, Wilson applies those same principles — creativity, speed, and targeted action — directly to the art of selling. His work focuses on arming salespeople with practical, low-cost strategies that allow them to outmaneuver larger competitors, build authentic relationships with prospects, and consistently close more business without relying on outdated high-pressure tactics.

As a sought-after speaker and trainer, Orvel Ray Wilson has worked with organizations across industries to transform their sales cultures and sharpen the skills of front-line professionals. His programs blend proven psychological insights with actionable guerrilla tactics, giving audiences the tools they need to win business in today's fast-moving, relationship-driven economy.