Guerrilla Selling

In the competitive world of sales, conventional methods produce conventional results. Guerrilla Selling throws out the old playbook and arms you with unconventional, battle-tested tactics that give you a decisive advantage in any selling situation — without a big budget or a high-pressure approach.

Based on Jay Conrad Levinson's legendary Guerrilla Marketing principles, this program adapts the guerrilla philosophy directly to the art of selling — teaching you to outmaneuver, outthink, and outsell the competition using creativity, psychology, and low-cost, high-impact strategies that work in the real world.

What You'll Learn

• How to use guerrilla weapons — time, energy, and imagination — instead of a big budget
• The psychology behind why people buy and how to use it ethically and effectively
• Unconventional prospecting techniques that generate more qualified leads
• How to eliminate call reluctance and approach any prospect with confidence
• The guerrilla follow-up system that converts prospects into loyal, repeat customers
• How to close more sales without resorting to high-pressure tactics
• Strategies for building a sustainable referral network that grows your business automatically

About the Authors

Jay Conrad Levinson is the father of Guerrilla Marketing, a concept he introduced in 1984 that has sold over 21 million books in 62 languages and transformed how businesses think about marketing and sales. Orvel Ray Wilson and Bill Gallagher are master sales trainers and certified Guerrilla Marketing coaches who have helped thousands of salespeople and organizations dramatically improve their results by applying guerrilla principles to every stage of the selling process.

Program Details

• Format: Digital audio download (MP3)
• Publisher: Nightingale-Conant
• Instant download — lifetime access
• Compatible with all devices and media players