• Creating Irresistible Influence with NLP
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Creating Irresistible Influence with NLP

by Charles Faulkner

4h 46m
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by Charles Faulkner

The Art of Meaningful Influence

Charles Faulkner reveals the concept of "meaningful influence" — and why it is really the only kind of influence you will ever need to know about. In this powerful program, Faulkner dismantles the myth that effective persuasion requires manipulation or high-pressure tactics. Instead, he shows you how genuine influence — rooted in authentic connection and shared meaning — leads to outcomes that satisfy everyone involved.

Drawing on his decades of work in Neuro-Linguistic Programming, Faulkner teaches you how to identify what truly matters to the people around you, how to align your communication with their deepest values, and how to create the kind of trust that makes persuasion effortless and ethical.

What You'll Learn

  • How to distinguish genuine influence from manipulation — and why the difference transforms your results
  • How to recognize what people truly value through active listening and careful observation
  • How to apply the Value Matrix to dramatically strengthen your persuasive capacity
  • The five methods people use to assign significance — and how to work with each one
  • Why identity-based values are more powerful than practical considerations alone
  • The five-tier Pyramid of Influence framework for any conversation or negotiation
  • How everyday language patterns shape personal and organizational identity
  • The five universal life motivations that drive human behavior
  • How personal narratives shape future outcomes — and how to change the story

About the Author

Charles Faulkner is a leading expert in Neuro-Linguistic Programming and the modeling of excellence. Having trained directly with NLP co-founders Richard Bandler and John Grinder, he has spent decades helping individuals, executives, and organizations achieve peak performance. He is the author of several bestselling Nightingale-Conant programs and is celebrated for his ability to translate complex behavioral science into practical, immediately applicable tools.

Program Details

Runtime: 4 hours 46 minutes | Series: Nightingale-Conant Mind-Tech

What You'll Learn

["How to distinguish genuine influence from manipulation and why the difference transforms your results", "How to recognize what people truly value through active listening and observation", "How to apply the Value Matrix to dramatically strengthen your persuasive capacity", "The five methods people use to assign significance to concepts and ideas", "Why identity-based values are more powerful than practical considerations alone", "The five-tier Pyramid of Influence framework for any conversation or negotiation", "How everyday language patterns shape personal and organizational identity", "The five universal life motivations that drive all human behavior", "How personal narratives shape future outcomes and how to change the story"]

About the Author

Charles Faulkner is a leading expert in Neuro-Linguistic Programming and the modeling of excellence. Having trained directly with NLP co-founders Richard Bandler and John Grinder, he has spent decades helping individuals, executives, and organizations achieve peak performance. He is the author of several bestselling Nightingale-Conant programs and is celebrated for translating complex behavioral science into practical, immediately applicable tools.

Program Details

Runtime: 4 hours 46 minutes | Series: Nightingale-Conant Mind-Tech | Includes downloadable reference guide

How to Listen

Available on Audible — search for the title in the Audible app or website. You can also purchase the digital download directly from this page. After purchase, you will receive a download link via email.

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